“PULWAMA: THE DEADLY ATTACK,” announced the middle-aged Bollywood producer turning to his mousy assistant for his consent.The assistant immediately indicated his assent. “Ek Aur Likho —Pulwama Attack Versus Surgical Strikes 2.0,” the producer said, before turning to this correspondent. “You’ve got to think of long, complicated titles. The straight ones like Pulwama, Surgical Strike 2.0, Balakot are all gone.”
While the whole nation eagerly waits for news of war and is counting on the rosary for the safe return of captured Indian Air Force Pilot, Abhinandan Varthaman, Bollywood finds a way to capitalize on this national tragedy. Shame!
February 26, the date when India launched air strikes on Pakistan, was an exceptionally busy day at the cramped up offices of the Indian Motion Pictures’ Producers’ Association (IMMPA) in Andheri in Western Mumbai. The reason being, representatives of at least 5 different production companies rushed to register patriotic movie titles for films that they hoped to make in recent future.
A person present at the office during the particular time described the scene as “a khichdi,” saying producers fought to register titles like Balakot, Surgical Strikes 2.0, and Pulwama Attacks. “After a point, they started discussing amongst themselves, suggesting variations of the same title,” said the person, who literally begged being identified for the fear of upsetting Bollywood bigwigs. “It was quite a sight.”
The big success of Uri: The Surgical Strike has prompted an array of titles focused on the India-Pakistan conflict, a review of titles registered in February reveals. The confirmed titles include Josh” and How’s the Josh by the Vikram Malhotra-led Abundantia Entertainment.
The trick, he disclosed, was to come up with a sentence that had all the keywords.“Then, just reduce the font of the rest of your title and highlight only Pulwama/Balakot/Surgical Strikes 2.0 in big, bold letters,” he said. “Isn’t it a solid idea?”The IMMPA woman vested with the duty of registering the title looked up and validated his ingenuity with a smile and a nod of quiet astonishment.The producer clapped. “Bring out the cash”
The assistant took out the money. The deed was done. “PULWANA: THE DEADLY ATTACK” got into an ever-increasing list of titles pending IMPPA approval.After the videos of IAF pilot Abhinandan Varthaman in Pak custody emerged a day back, this correspondent rang up the IMPPA to check if the title, Abhinandan or Wing Commander Abhinandan, is available.“Please send your application quickly,” said the man on the phone. “It will be gone soon.”
The question that remains, is this how you feed on a national crisis? If this is what you call film making them we’re pretty sure we don’t want to see such a thing.
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