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Indian wear has to be considered as one of the best outfits one can ever have. Not just in India, but traditional wear has a demand all over the world. Because of its ancient origin and fine craft, it’s a costume that stands apart from the rest. Here are a few of the major reasons why it’s in demand all over the world:

1. Fusion of Western and Traditional Fashion
This happens to be one unique design invented nowhere other than India, and it has got various designs all hailing from different parts of the country. Modern fashion designers have fused these two sensibilities to come up with latest designer sarees in a variety of material and fashionable styles, latest salwar suits in a plethora of designs and cuts and latest lehenga choli which are a combination of comfort and rich look.

2. Ideal for Traditional Occasions
Ethnic outfits have always been the favorite during any festival such as Navratri, Diwali, Dussehra, Karwa Chauth and Eid and Asians living outside India also prefer to dress in traditional outfits with a flair of innovative style during festivals. Even people belonging to the west, taking part in these occasions like to experiment with their style and ask for trendy ethnic outfits over formal western wear.

3. Increasing Online Promotion
One great reason for such fame and demand of Indian ethnic wear in the global market recently is the increasing use of E-Commerce by a number of small, medium and large-scale enterprises of India. The stronger than ever e-commerce platform has made it possible for Indian designers and craftsmen to move out of the zone to the global fashion arena and it also accelerated overseas trade. Online ethnic wear stores have made it possible for people from all around the world to acknowledge Indian traditional fashion and ethnic wear. Today, people from all over the world have the option to buy Indian ethnic wear online from a wide range of trustable online stores.

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