Listen up Marvel fanatics! If you love Marvel, don’t let this happen to you. There are spoilers everywhere! Marvel fans are being warned to stay away from social media after leaked footage from the most awaited movie "Avengers: Endgame" was found afloat online.
Walt Disney has kept the film cloaked in so much secrecy that even the journalists and critics all over the world weren't permitted to see the film ahead of its premiere.
Those who have already got hold of the clip have called it "spoiler heavy." Not just that; screenshots, gifs, short clips, and detailed posts about what occurred during the clip are already floating on Twitter and Reddit.
Marvel Studios have come forward to address this situation Tuesday afternoon with a cryptic tweet featuring the hashtag #DontSpoilTheEndgame and an open letter from the film's directors, Joe and Anthony Russo, imploring fans to keep the film’s plot a secret like it’s meant to be.
Dan Hill, CEO of Hill Impact, a marketing, lobbying, and PR firm, said the incident could be one chance for Disney to respond in a smart way that keeps people talking, like leaking deleted scenes or bloopers from previous Marvel films.
"I think these are opportunities for companies to show their character in a way that maybe the public isn't used to seeing," he said. "It's an opportunity for Disney, which tends to be very buttoned up, to have some fun."
It is highly possible that the person behind the leak had permissions to view the footage.Experts say a leakage like this likely won't stop fans from going to watch the film on its opening weekend.
"If anything this scandal is only serving to ratchet up the level of conversation related to the film and raising the awareness of it to even higher levels," said Paul Dergarabedian, senior analyst at Comscore.
However, it is a collapsing moment for Disney after it has worked so hard to prevent any information about the film to leak out this early.
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