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Ever since media landscape changed from a single broadcaster to more than 800 TV channels it lost its charm. There are many other reasons for the same. With the stagnant technological advancement in the content generation, the quality of content remains one of the major issues with the Doordarshan.


Adding to that are the outdated rules and regulations related to control and financing of the Prasar Bharti, which hardly makes any sense. It continues to remain the mouthpiece of government with lack of initiatives in any front. This has remained for long and probably there is nothing new in it. So why am I bringing this issue to the core now?


Well, there is a reason behind it. Recently, Doordarshan has come up with its new logo and that also has been selected from the logo competition which was held between July 23 and August 20 last year and the twitter is quite unhappy with the new logo. Here is the twitter reaction for the same.

<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Doordarshan Logo Contest - Here are the top 5 logo designs selected out of more than 10,000 entries. <a href="https://t.co/qV8Ni2Zkj8">pic.twitter.com/qV8Ni2Zkj8</a></p>— Prasar Bharati (@prasarbharati) <a href="https://twitter.com/prasarbharati/status/1130484593214181376?ref_src=twsrc%5Etfw">May 20, 2019</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Look at the 4th logo. With a Kabootar. If this was in the Top 5. Don't know baaki 9995 entries kaisi thi. <a href="https://t.co/HL73Rnyf0u">https://t.co/HL73Rnyf0u</a></p>— Gabbbar (@GabbbarSingh) <a href="https://twitter.com/GabbbarSingh/status/1130675618905899008?ref_src=twsrc%5Etfw">May 21, 2019</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">These are terrible in their current forms. Logos should never be selected from contests. Hire real designers, pay them, and ask them to build a brand’s entire design language, not just a logo. <a href="https://t.co/MV1cHChXsr">https://t.co/MV1cHChXsr</a></p>— Siddharth Singh (@siddharth3) <a href="https://twitter.com/siddharth3/status/1130714584434634752?ref_src=twsrc%5Etfw">May 21, 2019</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Prasar bharti.. really??? That's the best you could find? Instead of these embarrassments, stick to your old logo. Or reopen the contest for better entries! <a href="https://t.co/Vpfxr8kdiG">https://t.co/Vpfxr8kdiG</a></p>— Raghu (@raghukalra) <a href="https://twitter.com/raghukalra/status/1130719742086352897?ref_src=twsrc%5Etfw">May 21, 2019</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Fire the selection committee . This is worse than clipart!</p>— Anusha Yadav (@anushayadav) <a href="https://twitter.com/anushayadav/status/1130897213293383681?ref_src=twsrc%5Etfw">May 21, 2019</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Crowdsourcing at it's worst. I cannot believe that these are the top five logos from a population of more than a billion <a href="https://twitter.com/srishagrawal?ref_src=twsrc%5Etfw">@srishagrawal</a> <br><br>Please don't select any of these. I will be more than happy to market your contest free of cost and get quality entries <a href="https://twitter.com/shashidigital?ref_src=twsrc%5Etfw">@shashidigital</a> <a href="https://t.co/2czQG7gKfz">https://t.co/2czQG7gKfz</a></p>— Abhishek Rungta🎯 (@abhishekrungta) <a href="https://twitter.com/abhishekrungta/status/1131062896971145216?ref_src=twsrc%5Etfw">May 22, 2019</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

While the process followed in deciding about the new logo is altogether a different issue the fact that we have grown up listening to the same tune and logo of the Doordarshan and it is somehow relatable with us has also changed. Will, it not reduce the last over individuality in the minds of the audience because a logo is definitely far beyond more than the design and appearance for any brand?


And it is what was thought significant to change in last years is an important question?

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Author- Neha Wadhwa

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