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The very idea of 'fair is beautiful' owes it’s inception to somewhere we don’t even know about. Many deny this norm but to some extent only. The obsession with fair skin still continues and sees no end anytime soon. Recently, one popular actress was offered a fairness cream ad worth 2 crores. She made headlines as she stood not to accept the brand campaign.South Indian actress, Sai Pallavi recently revealed that she rejected the helluva offer. The 27-year-old actress has worked in many Malayalam, Telugu and Tamil films and has also won two Filmfare Awards for her performance in two hit films.

Pallavi's much-appreciated act has surely won many hearts. She spoke with a leading daily about the issue and said, "This is Indian color. We can’t go to foreigners and ask them why they’re white, and if they know that they will get cancer because of it. We can’t look at them and think we want that. That’s their skin colour and this is ours. Africans have their own colour too and they are beautiful.”

She also added that money doesn't matter, "What will I do with the money I get from such an ad? I’ll go home and eat three chapatis or rice, go around in my car. I don’t have other big needs. I see if I can contribute to the happiness of people around me or if I can say that these standards we see are wrong," said Pallavi.

Also, this is not the first time, a popular celebrity has rejected a fairness cream ad. Many Bollywood actors like Kangana Ranaut, Ranbir Kapoor and cricketer Virat Kohli have denied such kind of fairness ads worth crores in the past.
There’s a reason why celebrity endorsement always creates a bigger buzz than regular models. We can just look forward to more stars like Sai Pallavi who stand up for this cause and promote realistic beauty and true color.

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