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Mostly the scene is like, when one looks into some branded store windows, one can always see perfectly carved mannequins glaring at them, dressed in the latest fashion. But, have you ever seen any 'out of shape' or an unconventional body type that defies beauty standards on a mannequin? It’s a fact that there has been created many myths about how the people should actually perceive the size and how the whole idea of perfection is totally flawed, which shouldn't be the case in today's world at all.


A Nike store on Oxford Street in London took into account this fact and has now installed 'plus size' mannequins to consider regular standards of a particular body type and the mannequins now take into account all women with beautiful and bold curves.


Nike's main motive is to promote inclusivity in sports because it's not an exclusive idea for just people who're fit or slim or have the best bodies but the facts remain that there hasn’t been any transparent aspect of any sports company and a 'perfect' body type is always preferred through their endorsements. Nike took this breakthrough step to show grassroots athletes in all body types, comfortable in their own skin.

<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Nike has updated its women's floor in London. Includes new offerings for plus-size women and includes curvier mannequins to represent a diverse range of body types that shop the brand. <a href="https://t.co/aKVDG4hIhV">pic.twitter.com/aKVDG4hIhV</a></p>— Jess Golden (@JGolden5) <a href="https://twitter.com/JGolden5/status/1136998861950595072?ref_src=twsrc%5Etfw">June 7, 2019</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

“To celebrate the diversity and inclusivity of sport, the space will not just celebrate local elite and grassroot athletes through visual content, but also show Nike plus size and para-sport mannequins for the first time on a retail space.” - a poplar publication reports the ideology behind Nike's mannequin campaign.
People all around the globe are rather impressed with what the brand has come up to promote, especially real women, who come in all beautiful shapes and sizes and work hard to keep themselves fit and love their bodies.

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